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"We shape our tools and afterwards our tools shape us."

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"We shape our tools and afterwards our tools shape us."

Explore more quotes by Marshall McLuhan

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"Today the tyrant rules not by club or fist, but disguised as a market researcher, he shepherds his flocks in the ways of utility and comfort."
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"The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar."
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"There are no passengers on spaceship earth. We are all crew."
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"Money is a poor man's credit card."
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"The medium is the message. This is merely to say that the personal and social consequences of any medium - that is, of any extension of ourselves - result from the new scale that is introduced into our affairs by each extension of ourselves, or by any new technology."
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"We drive into the future using only our rearview mirror."
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"When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves."
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"Where the whole man is involved there is no work. Work begins with the division of labor."
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"The name of a man is a numbing blow from which he never recovers."
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"Innumerable confusions and a feeling of despair invariably emerge in periods of great technological and cultural transition."

Exlpore more Technology quotes

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"When you want to do your homework, fill out your tax return, or see all the choices for a trip you want to take, you need a full-size screen."

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"The Internet is becoming the town square for the global village of tomorrow."

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"I think it's fair to say that personal computers have become the most empowering tool we've ever created. They're tools of communication, they're tools of creativity, and they can be shaped by their user."

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"All the technology of our production was still pre-War. They were sort of '38, '39 and the War had been stable and so we were infinitely behind whatever had been going on in the United States for instance."

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"And the buying of new machinery meant not only the possibility of production, but even the new technology, 'cos as I mentioned before, we were back of seven, eight years."

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"The People's Republic of China has not yet reached the military might of the Soviet Empire. It requires a little more time and a little more infusion of Western aid, loans, technology and the hard currency of our tourists."

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"The first stage in a technology's advance is that it'll fall below a critical price. After it falls below a critical price, it will tend, if it's successful, to rise above a critical mass, a penetration."

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"And this is one way to do technology forecasting; get a sense of where technology is, and then anticipate the next upturn."

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"Any new technology tends to go through a 25-year adoption cycle."

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"If that's there, I believe that technology will probably step up to their part of it."

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