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"We shape our tools and afterwards our tools shape us."
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"I'm sure there will continue to be exciting new products and major changes, but it looks as if the existing technology has a great deal of room to grow and prosper."
"Computers seem a little too adaptively flexible, like the strange natives, odd societies, and head cases we study in the social sciences. There's more opposable thumb in the digital world than I care for; it's awfully close to human."
"Well, Naomi said cheerfully, "what's the worst that can happen? They were silent, considering that, because there were just so many possibilities. But in the end, it was a better idea than Facebook."
"A machine is more blameless, more sinless even than any animal. It has no intentions whatsoever but our own."
"Technology has become as ubiquitous as the air we breathe, so we are no longer conscious of its presence."
"Advances in technology can be empowering, progressive and enriching. History has shown this across civilisations and societies. But it has also shown, and the present and future will continue to show, that it is foolish, risky, flawed and folly without us raising our individual and collective consciousness and mindfulness to accompany it - to ensure we use it shrewdly, kindly and wisely."
"What will happen if we go to 0 day?...Everything has been wipe out from the technology?"
"Information age. I guess I'm part of it, even if I can't remember how to use my iPhone from week to week, and have to learn how to send e-mails all over again every couple of years, and can't retain any profound technological knowledge about the computers I sometimes use."
Explore more quotes by Marshall McLuhan
"Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation."
"Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication."
"The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar."
"American youth attributes much more importance to arriving at driver's license age than at voting age."
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
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