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"That doesn't mean you have to have the lowest costs in the industry to succeed. But you need to make sure the activities and product attributes that increase your costs above the other guy bring in at least that much more in revenue, and hopefully more."
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"There are two kinds of warriors: those on the battlefield, and those in the boardroom; both are out to win. But the age of King Alexander has gone, and the age of Bill Gates has come."

"Good intentions are the best business."

"When I was a child, I used to wonder why markets in my locality were all situated near the main roads. I grew up a little to get the answer; " that business minded people can meet there easily!" Your dream must be situated where they can meet people!"

"Take your dreams off the ground to the clouds of business where your products will contribute to make the world a better place."

"Making a product is just an activity, making a profit on a product is the achievement."
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"Second, we have to make the most of the strengths we have, the amenities that many of our competitors cannot replicate. But again, those advantages won't mean much if we don't do a great job with the basics of our business."

"At American Airlines, we have built a business around the love of travel that has lasted three quarters of a century. And I'm pretty sure we're just getting started."

"Our planes should be full, which among other things means we have a golden opportunity... to build on the momentum reflected in the financial results we are reporting today."

"Despite the painful changes we have had to make, we continue to believe in the St. Louis market. And we are hoping to add flights, in a careful way, as the economics of our business improve and the demands of the traveling public in St. Louis become clear."

"The executive moves we are announcing today will strengthen American for the long-term future and reflect well on the depth of the Company's management team."

"We have, unlike many of our competitors, continued to meet our various financial obligations."

"One of our most difficult realizations was that - in the course of two years - a connecting hub in St. Louis had gone from something we thought we needed to something we could no longer afford."

"Just to cover the increase in fuel costs over the past two years, American would have had to raise fares nearly $75 per round-trip ticket. During this time period, our average fare increased by only $15."
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