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"We become what we behold. We shape our tools and then our tools shape us."
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"When the New York Times scratches its head, get ready for total baldness as you tear out your hair."
"Pro-government press is not a press it is just a lie-generating ugly machine; it is a guard dog, guarding only the official thieves, not the public!"
"Sensationalism dies quickly, fear is long-lived."
"If you interviewed 1,000 politicians and asked about whether the media's too soft or too hard, about 999 would say too hard."
"Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation."
"The minute viewers callin or write about your looks, they were not listening to what you were saying."
"This is the truth about mainstream media and advertising: People wouldn't have to pay to show you such messages if they were right."
"If you're nice, decent, attractive, get good grades and are talented, no one wants to read about that...They want to read what's out-of-the-ordinary, the scandalous, the shocking and the tragic. They want a story; they want to be captivated and what's typical does not give them that...unless, of course, that person ends up a victim, commits a crime or loses their minds via a love affair."
Explore more quotes by Marshall McLuhan
"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
"Madison Avenue is a very powerful aggression against private consciousness. A demand that you yield your private consciousness to public manipulation."
"The photograph reverses the purpose of travel, which until now had been to encounter the strange and unfamiliar."
"Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication."
"American youth attributes much more importance to arriving at driver's license age than at voting age."
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