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"Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you."
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"Just change your attitude and perception to change your life."
"This world has been changing from time immemorial. But because it is "round (subject to cycle of cause-effect), one cannot find an end to it."
"All things that we ordained festival,Turn from their office to black funeral;Our instruments to melancholy bells,Our wedding cheer to a sad burial feast,Our solemn hymns to sullen dirges change,Our bridal flowers serve for a buried corse,And all things change them to the contrary."
"We're on the cusp, on the brink, of enormous change in this country."
"If you want to change anything or your surroundings, change your perception; it will change everything."
"Let us revolt against the nightmare, and work together for a kinder world."
Explore more quotes by Frank Luntz
"There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties."
"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
"I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to."
"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."
"A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth."
"There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty."
"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."
"The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion."
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