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"Eighty percent of our life is emotion, and only 20 percent is intellect. I am much more interested in how you feel than how you think. I can change how you think, but how you feel is something deeper and stronger, and it's something that's inside you."
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Explore more quotes by Frank Luntz
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
Love
"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
Friendship
"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."
Truth
"The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it."
Service
"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."
Explanation
"I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to."
Success
"In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing."
Being
"When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians."
Business
"Politics is gut; commercials are gut."
Politics
"Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down."
Evil
Exlpore more Change quotes
"The boldest plans for the future invoke the authority of the past, and that even a revolutionary seeks to satisfy himself that he is also a reactionary."
Author Name
Personal Development
"This day is the most recent set of events to define you. Every day changes your life. Every last one."
Author Name
Personal Development
"You can change a life by touching someone with simple, beautiful, kind, words and a loving smile."
Author Name
Personal Development
"When it comes to changing your life; there's only one thing you've to change, that is everything."
Author Name
Personal Development
"We have to change our thoughts before things can change."
Author Name
Personal Development
"Anyway, it's like with bikes,' said the first speaker authoritatively. 'I thought I was going to get this bike with seven gears and one of them razorblade saddles and purple paint and everything, and they gave me this light blue one. With a basket. A girl's bike.''Well. You're a girl,' said one of the others.'That's sexism, that is. Going around giving people girly presents just because they're a girl."
Author Name
Personal Development
"To really change the world, we have to help people change the way they see things. Global betterment is a mental process, not one that requires huge sums of money or a high level of authority. Change has to be psychological. So if you want to see real change, stay persistent in educating humanity on how similar we all are than different. Don't only strive to be the change you want to see in the world, but also help all those around you see the world through commonalities of the heart so that they would want to change with you. This is how humanity will evolve to become better. This is how you can change the world. The language of the heart is mankind's main common language."
Author Name
Personal Development
"You may turn every house in your neighborhood into a charity center, you may fill the land with soup-kitchens, but the misery of humans will still continue to exist until the character of humanity changes."
Author Name
Personal Development
"When you meet someone, and you find that they are prejudiced against your kind, it might be your chance, not to confirm, but to be the one to finally change their mind."
Author Name
Personal Development
"Such is the state of life, that none are happy but by the anticipation of change: the change itself is nothing; when we have made it, the next wish is to change again."
Author Name
Personal Development
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