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"Apple has great marketing, among the best PR and marketing in the world."
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"With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born."
"In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible."
"Forget about 'Going Viral' and 'Go Give Value'."
"And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going to be critical to increase marketing for foods that are healthy."
"Truth is the greatest marketing campaign."
"What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three."
"With the casino and the beds, our passengers will have at least two ways to get lucky on one of our flights."
"Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project."
"Internal marketing is probably much more important than external marketing. That's even more true today than it's ever been."
Explore more quotes by Ron Johnson
"You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better."
"Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input."
"The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products."
"Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine."
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