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"Apple has great marketing, among the best PR and marketing in the world."
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"People and organisations should want to be associated with you as a brand. A sign of a depleted and irrelevant brand is unwillingness of your market or peers to associate with you."

"Attention is a main asset in marketing."

"And let's be clear: It's not enough just to limit ads for foods that aren't healthy. It's also going to be critical to increase marketing for foods that are healthy."

"How people perceive your brand will determine how they will receive your brand."
Explore more quotes by Ron Johnson


"You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better."


"Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine."


"The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products."


"Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input."
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