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"Apple has great marketing, among the best PR and marketing in the world."
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"Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input."
Design
"Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine."
Imagination
"The core value that differentiates Apple is our ability to innovate."
Ability
"Apple has great marketing, among the best PR and marketing in the world."
Marketing
"You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better."
Vision
"The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products."
Creativity
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"Great brands listen, learn and then leverage."
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Personal Development
"You can't build a strong personal brand by just posting status updates... people need more than that, they need valuable content, beyond updates and tweets."
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Personal Development
"A brand is a person that has a voice, evokes emotion and spreads a message. Build a brand or a brand will build you. Create your personal brand. If you don't build your own brand, you will let someone else brand you with the wrong label."
Author Name
Personal Development
"By establishing a strategic online presence through your website, social media, keywords, meta tags, and Google AdWords, the world may discover your expertise and "beat a path to your door."
Author Name
Personal Development
"When you become too predictable you lose your brand's luster."
Author Name
Personal Development
"With a solid prospecting system you will find qualified people to present your products and services to; with a solid marketing system, buyers will find you in order to learn about your products and services, whilst during this process your brand is born."
Author Name
Personal Development
"Marketing without sales is dead."
Author Name
Personal Development
"People and organisations should want to be associated with you as a brand. A sign of a depleted and irrelevant brand is unwillingness of your market or peers to associate with you."
Author Name
Personal Development
"How people perceive your brand will determine how they will receive your brand."
Author Name
Personal Development
"Advertisement shouldn't look like information, it should look like a promise."
Author Name
Personal Development
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