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"Apple has great marketing, among the best PR and marketing in the world."
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"Forget about 'Going Viral' and 'Go Give Value'."
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Personal Development
"How people perceive your brand will determine how they will receive your brand."
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Personal Development
"Content is not king " relevant, timely and authentic content is king."
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Personal Development
"Man is a social being; it's not surprising we love social proofs, it sells brands fast."
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Personal Development
"What they're not doing is marketing the Dead Kennedys in the spirit of what the band stood for."
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Personal Development
"Retail selling benefits from aggressive publicity."
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Personal Development
"In many instances, the words "sell and "influence are completely interchangeable."
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Personal Development
"Marketing is what gets you noticed, and that side of it something - this side of it, if you like, doing interviews - is the side of it that I least enjoy, and yet is 50% of the project."
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Personal Development
"Before you can decide on your brand fonts, colors or imagery, let alone your messaging, you need to know who you're trying to attract first."
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Personal Development
"His name, even, is part of the marketing scheme, I mean, Thelonious Sphere Monk - how can you think of a better name to fit his style of playing?"
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Personal Development
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"Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine."
Imagination
"The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products."
Creativity
"You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better."
Vision
"Apple has great marketing, among the best PR and marketing in the world."
Marketing
"The core value that differentiates Apple is our ability to innovate."
Ability
"Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input."
Design
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