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Carlos Alvarez

"In a family business, you grow up with close contact to the business, whatever it is, and the beer business is certainly a very social type of business."

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"In a family business, you grow up with close contact to the business, whatever it is, and the beer business is certainly a very social type of business."

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Amber Hurdle

"Consumers care less about your brand's vision statement, they want value delivered."

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Personal Development

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Amber Hurdle

"I have pretty thick skin, and I think if you're going to be in this business, if you're going to be an actor or a writer, you better have a thick skin."

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Personal Development

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Amber Hurdle

"We don't seem to be able to check crime, so why not legalize it and then tax it out of business?"

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Personal Development

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Amber Hurdle

"Everyone loves the idea of "disruption" in business, but no one likes it when it happens to them."

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Personal Development

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Amber Hurdle

"Corporation: An ingenious device for obtaining profit without individual responsibility."

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Personal Development

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Amber Hurdle

"The investments you make into a brand, makes its name worth it."

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Personal Development

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Amber Hurdle

"It's none of their business that you have to learn how to write. Let them think you were born that way."

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Personal Development

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Amber Hurdle

"Make your brand memorable or risk fading out!"

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Personal Development

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Amber Hurdle

"We prefer to be around others who bring out the best in us and make us feel good, don't we? Customers want to do business with people who make them feel valued, appreciated, and happy."

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Personal Development

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Amber Hurdle

"Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too."

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Carlos Alvarez
"In a family business, you grow up with close contact to the business, whatever it is, and the beer business is certainly a very social type of business."

Business

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Carlos Alvarez
"Corona Light has had very faithful stewardship from us from the very beginning in 1989."

Beginning

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Carlos Alvarez
"In a way, the popularity of Corona came too fast for its own good, initially. We took a few steps back."

Popularity

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Carlos Alvarez
"The Corona Extra brand was launched in Austin, Texas. From Austin, where it was exclusively for three or four months, it became more widely available in that state and in others, primarily in the southwest and western United States."

Months

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