top of page
.png){kind=small}
"I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks."
Standard
Customized
More
"My idea here is that, inasmuch as certain cognitive tasks and principles are tied to nature's laws, these tasks and principles are indifferent to language, culture, gender, or the particular mode of information that is provided."
Nature
"That is to say, nature's laws are causal; they reveal themselves by comparison and difference, and they operate at every multivariate space/time point."
Nature
"My father worked for governments all his life as an engineer and public works director."
Life
"A practical part of my teaching is to provide demonstrative, hands-on experiences."
Education
"The speculative part of my work is that these particular cognitive tasks - ways of thinking analytically - are tied to nature's laws."
Nature
"The leading edge in evidence presentation is in science; the leading edge in beauty is in high art."
Art
"The point of the essay is to change things."
Change
"The minimum we should hope for with any display technology is that it should do no harm."
Technology
"I was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal - the great leader."
Leadership
"Public discussions are part of what it takes to make changes in the trillions of graphics published each year."
Public
More
"We thought it would be fun to try to design a show that would work well internationally and so that' s what we're intending to do with Fraggle Rock, and we are indeed now selling it around the world."
Author Name
Personal Development
"Ultimately we may still ask, why can't humans design a perfect society?"
Author Name
Personal Development
"People who run a ready-to-wear company are businessmen rather than production or design people."
Author Name
Personal Development
"A common mistake that people make when trying to design something completely foolproof is to underestimate the ingenuity of complete fools."
Author Name
Personal Development
"I was very interested in theatre, mostly in stage design. I did a little bit of acting."
Author Name
Personal Development
"I believe consistency and orthogonality are tools of design, not the primary goal in design."
Author Name
Personal Development
"I mean, I think about it, but I don't design my record to get a certain public response."
Author Name
Personal Development
"I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate."
Author Name
Personal Development
"I've been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving."
Author Name
Personal Development
"Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution."
Author Name
Personal Development
bottom of page