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"I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks."
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"We must carefully consider card security solutions, such as adding photographs or machine-readable electronic strips, so to prevent further breaches of individual privacy that could result from changes to the design of Social Security Cards."
"Once the product's task is known, design the interface first; then implement to the interface design."
"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."
"If we don't have accurate information, if we are not able to tell difficult truth one to another, we will never be able to effectively design a policy for Iraq."
"After 1980, you never heard reference to space again. Surface, the most convincing evidence of the descent into materialism, became the focus of design. Space disappeared."
"It's all in how you arrange the thing... the careful balance of the design is the motion."
"It was something I was more interested in myself. When I went to see my sister dance at ballet, I was really into costumes and the arts, and my family was also supportive of whatever me and my sister wanted to do. I would say I pushed myself the most to be into design."
"I design my shots. I walk the rehearsal as the camera and say 'this is where I want to be... I want this look."
Explore more quotes by Edward Tufte
"The speculative part of my work is that these particular cognitive tasks - ways of thinking analytically - are tied to nature's laws."
"What this means is that we shouldn't abbreviate the truth but rather get a new method of presentation."
"The leading edge in evidence presentation is in science; the leading edge in beauty is in high art."
"I was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal - the great leader."
"What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list."
"That is to say, nature's laws are causal; they reveal themselves by comparison and difference, and they operate at every multivariate space/time point."
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