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"I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks."
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"Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can't invent a design. You recognize it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes."
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Personal Development
"After 1980, you never heard reference to space again. Surface, the most convincing evidence of the descent into materialism, became the focus of design. Space disappeared."
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Personal Development
"Graphic designers judge a cover by its book."
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"Often we don't see the majesty of God's design because we're caught up in the mediocrity of our own designs."
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"Work is designed to be in your own field of calling."
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"God did not simply decide to create heaven and earth. He had a vision."
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"After all, C++ isn't a perfect match for Java's design aims either."
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"The interesting thing is when we design and architect a server, we don't design it for Windows or Linux, we design it for both. We don't really care, as long as we're selling the one the customer wants."
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Personal Development
"Your body is a complete marvel. The more you study its anatomy and how each part works in harmony, the more you will be convinced that you didn't just evolve. You were designed from the beginning by the hand of a Master."
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"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."
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Explore more quotes by Edward Tufte
"My idea here is that, inasmuch as certain cognitive tasks and principles are tied to nature's laws, these tasks and principles are indifferent to language, culture, gender, or the particular mode of information that is provided."
Nature
"I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks."
Design
"I think it is important for software to avoiding imposing a cognitive style on workers and their work."
Work
"The commonality between science and art is in trying to see profoundly - to develop strategies of seeing and showing."
Art
"What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list."
Goal
"The point of the essay is to change things."
Change
"The minimum we should hope for with any display technology is that it should do no harm."
Technology
"That is to say, nature's laws are causal; they reveal themselves by comparison and difference, and they operate at every multivariate space/time point."
Nature
"I was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal - the great leader."
Leadership
"The idea of trying to create things that last - forever knowledge - has guided my work for a long time now."
Time
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