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"I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks."
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"Design in art, is a recognition of the relation between various things, various elements in the creative flux. You can't invent a design. You recognize it, in the fourth dimension. That is, with your blood and your bones, as well as with your eyes."
"After 1980, you never heard reference to space again. Surface, the most convincing evidence of the descent into materialism, became the focus of design. Space disappeared."
"After all, C++ isn't a perfect match for Java's design aims either."
"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."
"People who run a ready-to-wear company are businessmen rather than production or design people."
"I've been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving."
"Just as predatory animals follow a similar general design and behave in similar ways, so organizations, especially those in competition with one another, must follow certain design principles if they are to succeed and prevail."
"To design the future effectively, you must first let go of your past."
Explore more quotes by Edward Tufte
"I think it is important for software to avoiding imposing a cognitive style on workers and their work."
"What gets left out is the narrative between the bullets, which would tell us who's going to do what and how we're going to achieve the generic goals on the list."
"The minimum we should hope for with any display technology is that it should do no harm."
"That is to say, nature's laws are causal; they reveal themselves by comparison and difference, and they operate at every multivariate space/time point."
"I was writing a chapter of Beautiful Evidence on the subject of the sculptural pedestal, which led to my thinking about what's up on the pedestal - the great leader."
"The idea of trying to create things that last - forever knowledge - has guided my work for a long time now."
"I hope that I am generous and tolerant, but certainly on the intellectual side I think that there are discoverable truths, and some things that are closer approximations to the truth than others."
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