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"Some people call it global warming; some people call it climate change. What is the difference?"
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"Soundless echoes - no voice,Sadness doth keep thee at bay,Stagnation rises as ebb & flow,Nothing alters,Unless you choose to break away."

"Personal responsibility leads to national transformation."

"Change isn't always for the worst; the shell that forms around a piece of sand looks to some people like an irritation, and to others, like a pearl."

"All it takes is a second and your whole life can get turned upside down."

"When what one does, reps, or 'spits', repetitively, is foul or beastly - one summons spiritual undertakers to dine on fleshly parasites. In various forms, nature's law purges all that becomes wasteful. Change your game, or the game will change you."
Explore more quotes by Frank Luntz

"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."

"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."

"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."

"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."

"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."

"The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it."

"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."

"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."

"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."
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