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"Some people call it global warming; some people call it climate change. What is the difference?"
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"Clever nations are the ones who keep changing their governments! Because power must change hands otherwise it will get spoiled and rot!"
"But in the meantime I became accustomed to the writing life and it would be hard to change now - partly because of the salary cut if I went to my other love, teaching; and partly because I still have stories to tell, even though it isn't all that fun doing the work anymore."
"America was never designed to be fixed forever, but was meant to be fluid and evolving."
"Human beings are the only animal that thinks they change who they are simply by moving to a different place. Birds migrate, but it's not quite the same thing."
"A personality alters itself through a series of self-referential experiences. We are not the same as the day before. Much as a person can never set foot in exactly the same river on any given day, we are different each day. Yesterday made us, but the past cannot contain nor restrain us. We can never mentally scroll backward and be who we used to be. We must move forward in the stream of life until the day that our life force dries up and we return to dust."
"In your winter you deny your spring."
"What you're supposed to do when you don't like a thing is change it. If you can't change it, change the way you think about it. Don't complain."
"It is a great danger for everyone when what is shocking changes."
Explore more quotes by Frank Luntz
"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
"There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that."
"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
"There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty."
"What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent."
"One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them."
"Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans."
"The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion."
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