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"The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it."
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"When you serve the humanity and contribute to the society without expectation, you are happy."

"If you have not been served personally by caring hands in your own life, do not be bitter, but instead, ask yourself who you can now serve."

"We can help the next generation, with the stories we write today."

"One of the speaking programs I deliver is entitled, "Service with a Smile . . . How to Create a Sensational Customer Experience." Smiling is at the heart of my teaching because when employees smile while delivering service, it tells the guest/client/customer . . . You matter.You are important.We are glad you are here.We appreciate your business."

"However, if your agenda is truly to serve, your ROI (return on investment) will substantially expand. As we know from the "Law of Reciprocity," what you give is what you get. If you are helping people only to see what you can get out of it, your pie stays small and your opportunities stay limited. However, if you sincerely want to help people succeed, you will not only enjoy more success, but expand your possibilities beyond your expectations. Once you see the benefits from all directions, you will not want it any other way!"

"In order not to fall into isolation we have to be established in the house of God and focus on serving Him."

"I prefer to bring these to the service of story rather than to let them replace narrative."
Explore more quotes by Frank Luntz

"Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans."

"There's a problem with political polling in that you have so much pressure to do what your client wants you to do and say what your client wants you to say. I've never felt that pressure. I am independent of the political parties."

"The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion."

"One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them."

"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."

"When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians."

"What matters most in politics is personality. It's not issues; it's not image. It's who you are and what you represent."

"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."

"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."

"Some people call it global warming; some people call it climate change. What is the difference?"
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