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David Ogilvy

"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."

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"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."

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Amber Hurdle

"Consumers care less about your brand's vision statement, they want value delivered."

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Amber Hurdle

"I have pretty thick skin, and I think if you're going to be in this business, if you're going to be an actor or a writer, you better have a thick skin."

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Amber Hurdle

"We don't seem to be able to check crime, so why not legalize it and then tax it out of business?"

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Amber Hurdle

"Everyone loves the idea of "disruption" in business, but no one likes it when it happens to them."

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Amber Hurdle

"Corporation: An ingenious device for obtaining profit without individual responsibility."

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Amber Hurdle

"The investments you make into a brand, makes its name worth it."

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Amber Hurdle

"It's none of their business that you have to learn how to write. Let them think you were born that way."

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Amber Hurdle

"Make your brand memorable or risk fading out!"

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Amber Hurdle

"Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too."

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Amber Hurdle

"If a business does well, the stock eventually follows."

Explore more quotes by David Ogilvy

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David Ogilvy
"Never stop testing, and your advertising will never stop improving."
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David Ogilvy
"Advertising is only evil when it advertises evil things."
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David Ogilvy
"Advertising reflects the mores of society, but it does not influence them."
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David Ogilvy
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
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David Ogilvy
"The advertisers who believe in the selling power of jingles have never had to sell anything."
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David Ogilvy
"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."
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David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
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David Ogilvy
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
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David Ogilvy
"The best ideas come as jokes. Make your thinking as funny as possible."
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David Ogilvy
"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."
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