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David Ogilvy

"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."

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"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."

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Amber Hurdle

"There are two kinds of warriors: those on the battlefield, and those in the boardroom; both are out to win. But the age of King Alexander has gone, and the age of Bill Gates has come."

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Amber Hurdle

"Good intentions are the best business."

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Amber Hurdle

"When I was a child, I used to wonder why markets in my locality were all situated near the main roads. I grew up a little to get the answer; " that business minded people can meet there easily!" Your dream must be situated where they can meet people!"

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Amber Hurdle

"No business can be a great success without a great purpose."

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Amber Hurdle

"Today it is cheaper to start a business than tomorrow."

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Amber Hurdle

"According lecture, entire effort United States to incite desire, inflict want, inspire demand."

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Amber Hurdle

"Take your dreams off the ground to the clouds of business where your products will contribute to make the world a better place."

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Amber Hurdle

"If you don't have any good idea, you are likely to waste money if it's given to you! If you don't have an idea, you can't even know how much money you need... This is because; it's your ideas that give you the cost to pay!"

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Amber Hurdle

"Making a product is just an activity, making a profit on a product is the achievement."

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Amber Hurdle

"Professional men run the business started by the courageous men."

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David Ogilvy
"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."
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David Ogilvy
"The best ideas come as jokes. Make your thinking as funny as possible."
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David Ogilvy
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
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David Ogilvy
"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."
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David Ogilvy
"If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants."
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David Ogilvy
"I do not regard advertising as entertainment or an art form, but as a medium of information."
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David Ogilvy
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
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David Ogilvy
"Never stop testing, and your advertising will never stop improving."
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David Ogilvy
"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."
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David Ogilvy
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
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