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"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
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"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
Business
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
Advertising
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
Life
"Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous."
Experience
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
"I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive."
Life
"Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest."
Advertising
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
Man
"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."
Thought
"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."
Society
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"Innovation is the change, Change Management needs to be an integral part of innovation management."
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Personal Development
"The profession of book writing makes horse racing seem like a solid, stable business."
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Personal Development
"In the business always talk to decision makers only, it will save your time and will get you the deal."
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Personal Development
"In the business world cooperation is essential."
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Personal Development
"Business is the salt of life."
Author Name
Personal Development
"Marketing is safe. Sales is risky. UNLESS, marketing has done its job. Then sales is safe too."
Author Name
Personal Development
"To me everything in business boils down to this: do you genuinely care about your customers - or just their cash?"
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Personal Development
"The nonessential employees, the type of workers whom remain at home when it snows, are the quickest to complain about how the talented persons of an organization behave."
Author Name
Personal Development
"The competition is out to get you. Are you a moving target or a sitting duck? Innovate or die."
Author Name
Personal Development
"Find your hidden talents, your hidden potentials, your hidden purposes and convert them into a better business for the benefit of the entire world."
Author Name
Personal Development
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