"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."

Thought, Symbol

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Exlpore more Thought quotes

"The moment comes when a character does or says something you hadn't thought about. At that moment he's alive and you leave it to him."

Graham Greene, British Playwright

Thought, Character

"One great use of words is to hide our thoughts."

Voltaire, French Writer

Thought, Thoughts, Words

"Never underestimate the power of a simple thought."

Debasish Mridha, American Author

Thought, Power, Simplicity, Potential

"Knowledge is intellectual art."

Lailah Gifty Akita, Ghanaian Author

Thought, Knowledge, Art, Intellect, Learning

"If we should think, we should dwell on pure thoughts."

Lailah Gifty Akita, Ghanaian Author

Thought, Think, Pure, Thoughts, Mind

"I took thought, and invented what I conceived to be the appropriate title of 'agnostic'."

Thomas Huxley, English Scientist

Thought,

"Knowledge is life."

Lailah Gifty Akita, Ghanaian Author

Thought, Knowledge, Life, Growth, Insight

"I thought it completely absurd to mention my name in the same breath as the presidency."

Dwight D. Eisenhower, American President

Thought, Name, Presidency

"In Socrates' thought the two marks of individual self-consciousness appear; it is practical and it is social."

James Mark Baldwin, American Philosopher

Thought, Self, James M. Baldwin

"I'm often asked what I think about as I run. Usually the people who ask this have never run long distances themselves. I always ponder the question. What exactly do I think about when I'm running? I don't have a clue."

Haruki Murakami, Japanese Writer

Thought, Running, Question, Exercise

Explore more quotes by David Ogilvy

"The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account."

Life

"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."

Advertising

"Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga."

People

"Advertising is only evil when it advertises evil things."

Advertising

"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."

Creativity

"Ninety-nine percent of advertising doesn't sell much of anything."

Advertising

"Some manufacturers illustrate their advertisements with abstract paintings. I would only do this if I wished to conceal from the reader what I was advertising."

Advertising

"What really decides consumers to buy or not to buy is the content of your advertising, not its form."

Advertising

"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."

Excellence

"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."

Advertising