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"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."
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"When you take action-think.When you fail-think.When you are in doubt-think.When you have lost your way-think.You are nothing but your thoughts."
Author Name
Personal Development
"Wherever your thoughts and beliefs can take you, you can go there."
Author Name
Personal Development
"Give thy thoughts no tongue."
Author Name
Personal Development
"Each "way of thinking" has its own shape and color, which wax and wane like the moon."
Author Name
Personal Development
"How can the thoughts be stopped? Tell the thoughts, 'You take care of your own issues; I am not on your side.' That way you will sit on God's side."
Author Name
Personal Development
"Of course, in our train of thought, we would all like to think we're on the right track, or at least the same railroad company as the right track."
Author Name
Personal Development
"The moment comes when a character does or says something you hadn't thought about. At that moment he's alive and you leave it to him."
Author Name
Personal Development
"A man's face as a rule says more, and more interesting things, than his mouth, for it is a compendium of everything his mouth will ever say, in that it is the monogram of all this man's thoughts and aspirations."
Author Name
Personal Development
"Doubt isn't original."
Author Name
Personal Development
"The eyes of others our prisons; their thoughts our cages."
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Personal Development
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"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
Creativity
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
People
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
People
"The advertisers who believe in the selling power of jingles have never had to sell anything."
Power
"The best ideas come as jokes. Make your thinking as funny as possible."
Fun
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."
Criticism
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."
Man
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
People
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
Advertising
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