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David Ogilvy

"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."

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"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."

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Akshay Vasu

"We are what we think."

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Personal Development

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Akshay Vasu

"I remember growing up thinking that astronauts and their job was the coolest thing you could possibly do... But I absolutely couldn't identify with the people who were astronauts. I thought they were movie stars."

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Personal Development

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Akshay Vasu

"Think of what you desire out of life."

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Personal Development

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Akshay Vasu

"Who I am? Am I thinking?"

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Personal Development

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Akshay Vasu

"While I do not suggest that humanity will ever be able to dispense with its martyrs, I cannot avoid the suspicion that with a little more thought and a little less belief their number may be substantially reduced."

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Personal Development

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Akshay Vasu

"Most people don't think most of the time. They just use other people's thoughts as a crutch to get by."

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Personal Development

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Akshay Vasu

"The profoundest thoughts of the philosophers have something trickle about them. A lot disappears in order for something to suddenly appear in the palm of the hand."

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Personal Development

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Akshay Vasu

"I mean, I've had bartenders and waiters and waitresses make a comment about a joke of mine, like pointing out some sort of logic error or something that I've never even thought about, and they're right."

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Personal Development

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Akshay Vasu

"It is too ordinary for us to think we are too ordinary. It is too unwise for us to think we are too wise. It is too sinful for us to think we are too sinful beyond pardon. It would be too unrighteous for us to think we are too righteous. There is always something we may think about, but let us think about something!"

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Personal Development

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Akshay Vasu

"But I owe it to the subject to say, that it has long afforded me what philosophy is so often thought, and made, barren of - the fun of discovery, the pleasures of co-operation, and the satisfaction of reaching agreement."

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David Ogilvy
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."

People

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David Ogilvy
"The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying."

Excellence

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David Ogilvy
"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."

Society

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David Ogilvy
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."

Life

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David Ogilvy
"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."

People

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David Ogilvy
"I did not feel 'evil' when I wrote advertisements for Puerto Rico. They helped attract industry and tourists to a country which had been living on the edge of starvation for 400 years."

Nation

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David Ogilvy
"The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."

Advertising

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David Ogilvy
"The advertisers who believe in the selling power of jingles have never had to sell anything."

Power

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David Ogilvy
"The more informative your advertising, the more persuasive it will be."

Advertising

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David Ogilvy
"Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible."

Advertising

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