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"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."
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"A man's face as a rule says more, and more interesting things, than his mouth, for it is a compendium of everything his mouth will ever say, in that it is the monogram of all this man's thoughts and aspirations."
"It was such a lovely day I thought it a pity to get up."
"But if thought corrupts language, language can also corrupt thought."
"I've been drunk for about a week now, and I thought it might sober me up to sit in a library."
Explore more quotes by David Ogilvy
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
"Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom."
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."
"In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create."
"If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising."
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