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"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."
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"When you take action-think.When you fail-think.When you are in doubt-think.When you have lost your way-think.You are nothing but your thoughts."
Author Name
Personal Development
"Wherever your thoughts and beliefs can take you, you can go there."
Author Name
Personal Development
"Give thy thoughts no tongue."
Author Name
Personal Development
"Each "way of thinking" has its own shape and color, which wax and wane like the moon."
Author Name
Personal Development
"How can the thoughts be stopped? Tell the thoughts, 'You take care of your own issues; I am not on your side.' That way you will sit on God's side."
Author Name
Personal Development
"Of course, in our train of thought, we would all like to think we're on the right track, or at least the same railroad company as the right track."
Author Name
Personal Development
"The moment comes when a character does or says something you hadn't thought about. At that moment he's alive and you leave it to him."
Author Name
Personal Development
"A man's face as a rule says more, and more interesting things, than his mouth, for it is a compendium of everything his mouth will ever say, in that it is the monogram of all this man's thoughts and aspirations."
Author Name
Personal Development
"Doubt isn't original."
Author Name
Personal Development
"Thought is the parent of the deed."
Author Name
Personal Development
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"Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product."
Living
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."
Creativity
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
People
"Our business is infested with idiots who try to impress by using pretentious jargon."
Business
"There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers."
Will
"Many people - and I think I am one of them - are more productive when they've had a little to drink. I find if I drink two or three brandies, I'm far better able to write."
People
"I do not regard advertising as entertainment or an art form, but as a medium of information."
Art
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."
People
"The secret of long life is double careers. One to about age sixty, then another for the next thirty years."
Life
"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them."
Advertising
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