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David Ogilvy

"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."

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"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."

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Donna Grant

"When you take action-think.When you fail-think.When you are in doubt-think.When you have lost your way-think.You are nothing but your thoughts."

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Personal Development

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Donna Grant

"Wherever your thoughts and beliefs can take you, you can go there."

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Personal Development

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Donna Grant

"Give thy thoughts no tongue."

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Personal Development

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Donna Grant

"Each "way of thinking" has its own shape and color, which wax and wane like the moon."

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Personal Development

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Donna Grant

"How can the thoughts be stopped? Tell the thoughts, 'You take care of your own issues; I am not on your side.' That way you will sit on God's side."

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Personal Development

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Donna Grant

"Of course, in our train of thought, we would all like to think we're on the right track, or at least the same railroad company as the right track."

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Personal Development

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Donna Grant

"The moment comes when a character does or says something you hadn't thought about. At that moment he's alive and you leave it to him."

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Personal Development

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Donna Grant

"A man's face as a rule says more, and more interesting things, than his mouth, for it is a compendium of everything his mouth will ever say, in that it is the monogram of all this man's thoughts and aspirations."

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Personal Development

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Donna Grant

"Doubt isn't original."

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Personal Development

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Donna Grant

"The eyes of others our prisons; their thoughts our cages."

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Personal Development

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David Ogilvy
"It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea."

Creativity

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David Ogilvy
"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."

People

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David Ogilvy
"I do not regard advertising as entertainment or an art form, but as a medium of information."

Art

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David Ogilvy
"Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine."

People

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David Ogilvy
"The advertisers who believe in the selling power of jingles have never had to sell anything."

Power

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David Ogilvy
"The best ideas come as jokes. Make your thinking as funny as possible."

Fun

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David Ogilvy
"It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially - like inviting a man to dinner then spitting in his eye."

Criticism

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David Ogilvy
"There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs."

Man

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David Ogilvy
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."

People

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David Ogilvy
"I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes."

Advertising

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