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Ron Johnson

"Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input."

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"Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input."

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Amber Hurdle

"We must carefully consider card security solutions, such as adding photographs or machine-readable electronic strips, so to prevent further breaches of individual privacy that could result from changes to the design of Social Security Cards."

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Amber Hurdle

"Once the product's task is known, design the interface first; then implement to the interface design."

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Amber Hurdle

"I do believe that there are some universal cognitive tasks that are deep and profound - indeed, so deep and profound that it is worthwhile to understand them in order to design our displays in accord with those tasks."

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Amber Hurdle

"Unfortunately, the client that exists today is still pretty much the prototype design."

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Amber Hurdle

"An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service."

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Amber Hurdle

"If we don't have accurate information, if we are not able to tell difficult truth one to another, we will never be able to effectively design a policy for Iraq."

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Amber Hurdle

"Accessible design is good design."

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Amber Hurdle

"After 1980, you never heard reference to space again. Surface, the most convincing evidence of the descent into materialism, became the focus of design. Space disappeared."

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Amber Hurdle

"It's all in how you arrange the thing... the careful balance of the design is the motion."

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Ron Johnson
"Design works if it's authentic, inspired, and has a clear point of view. It can't be a collection of input."
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Ron Johnson
"Apple has great marketing, among the best PR and marketing in the world."
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Ron Johnson
"The reason Apple is really good, I think, and the reason their stores succeeded, is not just 'cause we know the big idea, but we have a real passion for the littlest detail. It's legendary in our products."
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Ron Johnson
"Innovation is this amazing intersection between someone's imagination and the reality in which they live. The problem is, many companies don't have great imagination, but their view of reality tells them that it's impossible to do what they imagine."
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Ron Johnson
"The core value that differentiates Apple is our ability to innovate."
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Ron Johnson
"You need a very, exceptionally clear vision. And to me, a vision is something that you can say in one sentence. The fewer the words the better."
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