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"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."
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"People think you have only to 'tell' a person that he 'ought' to do something in order to put him on the right track. But whether he can or will do it is another matter."
"If you want people to believe you, appeal to their hearts not to their brains."
"The best liar is he who makes the smallest amount of lying go the longest way."
"We are not won by arguments that we can analyse but by tone and temper, by the manner which is the man himself."
"Flattery and insults raise the same question: What do you want?"
"If you are always persuasive, you would be able to make new friends in society."
"Never force a man to do your wish, but let them wish to do it by force."
"Just hear me out. While you were napping, I was busy chatting up our allies. Didn't you know--your woman's a golden-tongued ambassador! My sisters always said I graduated from the shock-and-awe school of diplomacy, but joke 'em if they can't take a fuck, right?"
"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."
Explore more quotes by Frank Luntz
"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."
"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."
"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."
"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."
"The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it."
"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."
"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."
"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."
"I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to."
"Sound science must be our guide in choosing which problems to tackle and how to approach them."
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