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"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."
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"If you want people to believe you, appeal to their hearts not to their brains."
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Personal Development
"Flattery and insults raise the same question: What do you want?"
Author Name
Personal Development
"The best liar is he who makes the smallest amount of lying go the longest way."
Author Name
Personal Development
"Persuasion is often more effectual than force."
Author Name
Personal Development
"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."
Author Name
Personal Development
"Never force a man to do your wish, but let them wish to do it by force."
Author Name
Personal Development
"Just hear me out. While you were napping, I was busy chatting up our allies. Didn't you know--your woman's a golden-tongued ambassador! My sisters always said I graduated from the shock-and-awe school of diplomacy, but joke 'em if they can't take a fuck, right?"
Author Name
Personal Development
"We are not won by arguments that we can analyse but by tone and temper, by the manner which is the man himself."
Author Name
Personal Development
"People think you have only to 'tell' a person that he 'ought' to do something in order to put him on the right track. But whether he can or will do it is another matter."
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Personal Development
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"So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean."
Business
"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
Love
"Some people call it global warming; some people call it climate change. What is the difference?"
Change
"Sound science must be our guide in choosing which problems to tackle and how to approach them."
Science
"How I say it has as much of an impact on what people think of me as what I say."
People
"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."
Anger
"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."
Communication
"In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing."
Being
"The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger."
Politics
"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."
Politics
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