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Frank Luntz

"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."

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"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."

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Amber Hurdle

"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."

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Personal Development

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Amber Hurdle

"We are not won by arguments that we can analyse but by tone and temper, by the manner which is the man himself."

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Personal Development

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Amber Hurdle

"People think you have only to 'tell' a person that he 'ought' to do something in order to put him on the right track. But whether he can or will do it is another matter."

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Personal Development

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Amber Hurdle

"If you want people to believe you, appeal to their hearts not to their brains."

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Personal Development

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Amber Hurdle

"Never force a man to do your wish, but let them wish to do it by force."

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Personal Development

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Amber Hurdle

"Persuasion is often more effectual than force."

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Personal Development

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Amber Hurdle

"The best liar is he who makes the smallest amount of lying go the longest way."

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Personal Development

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Amber Hurdle

"Just hear me out. While you were napping, I was busy chatting up our allies. Didn't you know--your woman's a golden-tongued ambassador! My sisters always said I graduated from the shock-and-awe school of diplomacy, but joke 'em if they can't take a fuck, right?"

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Personal Development

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Amber Hurdle

"If you are always persuasive, you would be able to make new friends in society."

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Personal Development

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Amber Hurdle

"Flattery and insults raise the same question: What do you want?"

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Personal Development

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Frank Luntz
"When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians."

Business

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Frank Luntz
"If you're a good numbers person, you're a bad language person."

Language

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Frank Luntz
"We decide based on how people look; we decide based on how people sound; we decide based on how people are dressed. We decide based on their passion."

People

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Frank Luntz
"Ideology and communication more often than not run into each other rather than complement each other. Principle and communication work together. Ideology and communication often work apart."

Work

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Frank Luntz
"People like me have to have the discipline only to work for clients, corporations, political people, products, services, networks that we believe in and we want to see succeed."

Work

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Frank Luntz
"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."

Selective

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Frank Luntz
"The challenge in working in politics, particularly if you're working for a political party, is that everyone's a messenger."

Politics

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Frank Luntz
"There are people still in the Republican Party that I believe practice the communication of anger, of disappointment, of regret, of pain, of sorrow, of suffering. That's not what the American people want to hear."

Anger

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Frank Luntz
"So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean."

Business

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Frank Luntz
"I don't understand why people whose entire lives or their corporate success depends on communication, and yet they are led on occasion by CEOs who cannot talk their way out of a paper bag and don't care to."

Success

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