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"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."
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"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."
Love
"The Republican National Committee hired me, and they hired me because they wanted someone who could look members straight in the eye and tell them the truth."
Truth
"The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it."
Service
"The principles behind explaining and educating the product or the elected official is similar, even though the actual execution of it is very, very different."
Explanation
"In fact, in more cases than not, when we are rational, we're actually unhappy. Emotion is good; passion is good. Being into what we're into, provided that it's a healthy pursuit, it's a good thing."
Being
"When I started in this business, everybody said the Democrats were the better communicators because they sounded like social workers, and Republicans were awful because they sounded like morticians. In some cases. they actually dressed like morticians."
Business
"Politics is gut; commercials are gut."
Politics
"Words can sometimes be used to confuse, but it's up to the practitioners of the study of language to apply them for good and not for evil. It is just like fire; fire can heat your house or burn it down."
Evil
"So often corporate America, business America, are the worst communicators, because all they understand are facts, and they cannot tell a story. They know how to explain their quarterly results, but they don't know how to explain what they mean."
Business
"A compelling story, even if factually inaccurate, can be more emotionally compelling than a dry recitation of the truth."
Truth
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"Flattery and insults raise the same question: What do you want?"
Author Name
Personal Development
"If you want people to believe you, appeal to their hearts not to their brains."
Author Name
Personal Development
"Never force a man to do your wish, but let them wish to do it by force."
Author Name
Personal Development
"We are not won by arguments that we can analyse but by tone and temper, by the manner which is the man himself."
Author Name
Personal Development
"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."
Author Name
Personal Development
"Persuasion is often more effectual than force."
Author Name
Personal Development
"The best liar is he who makes the smallest amount of lying go the longest way."
Author Name
Personal Development
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