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"Persuasion is often more effectual than force."
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"If you are always persuasive, you would be able to make new friends in society."

"If you want people to believe you, appeal to their hearts not to their brains."

"People think you have only to 'tell' a person that he 'ought' to do something in order to put him on the right track. But whether he can or will do it is another matter."

"The best liar is he who makes the smallest amount of lying go the longest way."

"Flattery and insults raise the same question: What do you want?"

"It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do."

"Never force a man to do your wish, but let them wish to do it by force."

"We are not won by arguments that we can analyse but by tone and temper, by the manner which is the man himself."

"Just hear me out. While you were napping, I was busy chatting up our allies. Didn't you know--your woman's a golden-tongued ambassador! My sisters always said I graduated from the shock-and-awe school of diplomacy, but joke 'em if they can't take a fuck, right?"
Explore more quotes by Aesop

"Every truth has two sides; it is as well to look at both, before we commit ourselves to either."

"It is with our passions as it is with fire and water, they are good servants, but bad masters."
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