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"Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is, and absolutely true where exact certainty is impossible and opinions are divided."
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"Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art."
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Personal Development
"I prayed aloud, less to plead for divine favor than to intimidate the tribe with articulate speech."
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Personal Development
"It is but a poor eloquence which only shows that the orator can talk."
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Personal Development
"I got my degree in rhetoric."
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Personal Development
"It is this simplicity that makes the uneducated more effective than the educated when addressing popular audiences-makes them, as the poets tell us, 'charm the crowd's ears more finely.' Educated men lay down broad general principles; uneducated men argue from common knowledge and draw obvious conclusions."
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Personal Development
"You know, to address crowds and make promises does not require very much brains."
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Personal Development
"Rhetoric is cheap, evidence comes more dearly."
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Personal Development
"True eloquence consists in saying all that is necessary and nothing but what is necessary."
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Personal Development
"It is absurd to hold that a man should be ashamed of an inability to defend himself with his limbs, but not ashamed of an inability to defend himself with speech and reason; for the use of rational speech is more distinctive of a human being than the use of his limbs."
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Personal Development
"The matter is as it is in all other cases: if it is naturally in you to be a good orator, a notable orator you will be when you have acquired knowledge and practice."
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Personal Development
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"Quality is not an act, it is a habit."
Positive
"Democracy arises out of the notion that those who are equal in any respect are equal in all respects; because men are equally free, they claim to be absolutely equal."
Democracy
"What lies in our power to do it lies in our power not to do."
Power
"Misfortune shows those who are not really friends."
Friendship
"Man is by nature a civic animal."
Society
"Without friends, no one would want to live, even if he had all other goods."
Friendship
"He who has overcome his fears will truly be free."
Freedom
"Nature does nothing in vain."
Nature
"We shall learn the qualities of governments in the same way as we learn the qualities of individuals, since they are revealed in their deliberate acts of choice; and these are determined by the end that inspires them."
Politics
"The aim of art is to represent not the outward appearance of things, but their inward significance."
Art
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