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"Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is, and absolutely true where exact certainty is impossible and opinions are divided."
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"You know, to address crowds and make promises does not require very much brains."
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Personal Development
"Sometimes my quotes may be too colorful."
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Personal Development
"I got my degree in rhetoric."
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Personal Development
"Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is, and absolutely true where exact certainty is impossible and opinions are divided."
Author Name
Personal Development
"Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art."
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Personal Development
"The matter is as it is in all other cases: if it is naturally in you to be a good orator, a notable orator you will be when you have acquired knowledge and practice."
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Personal Development
"It is but a poor eloquence which only shows that the orator can talk."
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Personal Development
"It is this simplicity that makes the uneducated more effective than the educated when addressing popular audiences-makes them, as the poets tell us, 'charm the crowd's ears more finely.' Educated men lay down broad general principles; uneducated men argue from common knowledge and draw obvious conclusions."
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Personal Development
"Rhetoric is cheap, evidence comes more dearly."
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Personal Development
"Eloquence, at its highest pitch, leaves little room for reason or reflection, but addresses itself entirely to the desires and affections, captivating the willing hearers, and subduing their understanding."
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"Human beings are by nature political animals."
Citizenship
"The generality of men are naturally apt to be swayed by fear rather than reverence, and to refrain from evil rather because of the punishment that it brings than because of its own foulness."
Wisdom
"One can with but moderate possessions do what one ought."
Simplicity
"For one swallow does not make a summer, nor does one day; and so too one day, or a short time, does not make a man blessed and happy."
Success
"The moral virtues, then, are produced in us neither by nature nor against nature. Nature, indeed, prepares in us the ground for their reception, but their complete formation is the product of habit."
Wisdom
"Therefore, the good of man must be the end of the science of politics."
Philosophy
"The virtue of justice consists in moderation, as regulated by wisdom."
Wisdom
"Learning is an ornament in prosperity, a refuge in adversity, and a provision in old age."
Education
"Poetry is finer and more philosophical than history; for poetry expresses the universal, and history only the particular."
Philosophy
"Every skill and every inquiry, and similarly every action and rational choice, is thought to aim at some good; and so the good had been aptly described as that at which everything aims."
Philosophy
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