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"I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history."
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"Clever nations are the ones who keep changing their governments! Because power must change hands otherwise it will get spoiled and rot!"

"But in the meantime I became accustomed to the writing life and it would be hard to change now - partly because of the salary cut if I went to my other love, teaching; and partly because I still have stories to tell, even though it isn't all that fun doing the work anymore."

"America was never designed to be fixed forever, but was meant to be fluid and evolving."

"Human beings are the only animal that thinks they change who they are simply by moving to a different place. Birds migrate, but it's not quite the same thing."

"A personality alters itself through a series of self-referential experiences. We are not the same as the day before. Much as a person can never set foot in exactly the same river on any given day, we are different each day. Yesterday made us, but the past cannot contain nor restrain us. We can never mentally scroll backward and be who we used to be. We must move forward in the stream of life until the day that our life force dries up and we return to dust."

"In your winter you deny your spring."

"What you're supposed to do when you don't like a thing is change it. If you can't change it, change the way you think about it. Don't complain."

"It is a great danger for everyone when what is shocking changes."
Explore more quotes by Frank Luntz

"The language of America changed with the election of Bill Clinton, because with all due respect to my friends on the Republican side, Bill Clinton is the best communicator of the last 50 years. He felt your pain."

"There are words that work, that are meant to explain and educate on policies that work, on products that work, on services that work. I'm not going to ever try to sell a lemon. I don't do that."

"I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before."

"It's all emotion. But there's nothing wrong with emotion. When we are in love, we are not rational; we are emotional. When we are on vacation, we are not rational; we are emotional."

"There's a lot of money with a lot of big law firms that have a tremendous amount at stake by getting the right language to convince the right jury that my client is either innocent or that the opposition is guilty."

"The fundamental problem for Republicans when it comes to the environment is that whatever you say is viewed through the prism of suspicion."

"We as Americans and as humans have very selective hearing and very selective memory. We only hear what we want to hear and disregard the rest."

"Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen."
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