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"And so if your competitors aren't growing, if there isn't a competitive reason to grow, and you want focus and discipline to add customers to existing stores, you adjust your strategy."
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"You need to think about the month, you need to plan the day, you need to take your elephant and divide into pieces and eat a slice a day."

"Everything meaningful encounters resistance, don't get scared of whatever comes your way, just go with the right strategy and plan, their you'll overcome it at last."

"She knows her timing, always knows. The time to strike or the time to starve. Her eyes as a clock, she watches she waits she learns, and in the second she blinks, she changes her mind just like that."

"If someone offer you an opportunity to get closer to your enemy, you always take it."
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"The markets where we've got real good presence are the older, more mature markets like Australia, and Western Europe - where we've only got 6,000 stores, compared to the US with 13,000."

"I think we'll still be a family restaurant, we'll be contemporary, we'll be lifestyle, we won't be old, we won't be 60 years old in the view of the consumer."

"I think this year we'll open up 900 gross, we're closing some, so the net count is lower, but the 900 are spread all over the place. Some of the closures are relocations, where you're moving it to another place in the marketplace."

"But, on balance, we seized the marketplace. We've got a great infrastructure. And yes it's struggling in some areas because of some external factors and some internal factors."

"Salads was a big indicator of that - there was a huge market out there for it. And why not tap it? Some of the things we are doing now around the globe are responding to customers. It's not because some guy sued you."

"When you're doing that you lose your focus on the discipline of the business, and how you train people at Hamburger University, and everybody gets on a bigger, different vision, and they're not on the same page."

"When you raise prices, you've got to make sure you get it to the bottom line. You can fritter it away because of the way you're running the business, with maybe not a totally disciplined approach."

"Some of the analysts were saying, Now you're a cash cow, there's no growth at all, pay it all out in dividends, give me it all, you can't invest wisely."

"McDonald's is almost 50 years old. For 47 years we had a pretty consistent track record of being able to deliver admirable sales."
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