A Motivation Theory to Try Today

Motivation works differently for each of us. A good motivation theory must address this diversity and neuro-linguistic programming (NLP) does just that. One of NLP's valuable concepts is the idea of "towards" and "away-from" motivational styles.

While everyone uses both styles to some extent, one typically dominates in shaping how we think and act. Individuals with a "towards" motivation style are driven by the rewards they can achieve in the future. On the other hand, those with an "away-from" motivation style focus on avoiding problems or escaping discomfort.

Understanding Your Motivational Style

Try this simple exercise to determine which motivational style influences you the most. Consider these two scenarios about having millions of dollars:

1. You are safe and secure. You never have to return to a job you dislike or do anything you don’t want to do. You can solve most of your problems effortlessly and live a free, comfortable life.

2. You have the house of your dreams and your favourite car. You can buy anything you desire for yourself and your friends. You pursue your goals and enjoy the freedom to do whatever you want.

If the first scenario resonates more, you lean towards an "away-from" personality. If the second scenario excites you more, you likely have a "towards" personality.

Strengths and Weaknesses of Each Style

Both motivational styles have advantages and challenges:

Towards Personality: These individuals are often visionaries, drawn to opportunities and possibilities. They make excellent entrepreneurs but may overlook potential obstacles because they focus so heavily on goals.

Away-From Personality: These individuals are practical and excellent at risk management, ensuring problems are avoided or minimized. However, they may struggle to aim for ambitious goals or lose motivation once they achieve a comfortable level of success.

Applying the Motivation Theory to Yourself

Once you understand your dominant style, you can use this insight to achieve your goals effectively:

If you're a "towards" person: Visualize the exciting rewards you'll gain from achieving your objectives. At the same time, stay mindful of potential challenges you may overlook and create plans to address them.

If you're an "away-from" person: Remind yourself of the discomfort, stress, or issues you'll face if you fail to act. This will keep you motivated even when you're in a relatively comfortable position.

What Motivates You the Most?

• I’m motivated by achieving my dreams and experiencing reward
• I’m motivated by avoiding risks and solving problems.
• I’m a mix of both—goals inspire me, but I also like to stay

Influencing Others Using Motivational Styles

Understanding these two styles can also help you connect with and influence others. For instance, if you're trying to sell a new car:

To an "away-from" individual: Emphasize how the car eliminates the hassle of repairs or breakdowns, offering a more reliable and stress-free driving experience.

To a "towards" individual: Highlight how the car’s design, features and performance will enhance their lifestyle and how great they'll feel owning it.

A Tool for Self-Improvement

While this theory is useful for influencing others, its most powerful application is in self-improvement. By aligning your strategies with your motivational style, you can achieve more with less resistance. Experiment with this approach, adjust as needed and observe how it transforms the way you pursue and achieve your goals.

This motivation theory isn’t just about understanding yourself—it’s about unlocking your potential and using it to create a more fulfilling and productive life.