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"In our business, things look like a failure until they're not. It's pretty binary transitions."
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"Project your "brand to be remarkable and memorable. Whether through a positioning statement, product placement, advertising campaign, service, a logo, mission, or message, your brand is what makes you and/or your company remarkable-or not."

"They call it "business" because it does not become successful by a person's "idleness". Go get busy if you want to do business; but be busy for the right reasons!"

"Millions of business people are each constantly forced to choose between their desire to not be a bad person and their desire to be a good business person, that is to say, to make as much money as they possibly can by maximizing their revenue while minimizing the cost of producing whatever it is that they sell."

"There are more temptations in business than in any other sphere of the society."

"Feedbacks are means for brands to look back."

"Go to your business, pleasure, whilst I go to my pleasure, business."
Explore more quotes by Satya Nadella


"We had the Windows app store in Windows 8, but one of the big changes in the design of Windows 10 is to make sure that the app store is front and center where our usage is, which is the desktop."


"If you could understand impermanence deeply, you would develop more equanimity. You would not get too excited about either the ups and downs of life."


"India for sure is a mobile-first country. But I don't think it will be a mobile-only country for all time. An emerging market will have more computing in their lives, not less computing, as there is more GDP and there is more need. As they grow, they will also want computers that grow from their phone."


"You look at marketing: everything that's happening in marketing is digitized. Everything that's happening in finance is digitized. So pretty much every industry, every function in every industry, has a huge element that's driven by information technology. It's no longer discrete."


"The thing I'm most focused on today is, how am I maximizing the effectiveness of the leadership team, and what am I doing to nurture it?"


"I think the combination of graduate education in a field like Computer Science and the opportunity to apply this in a work environment like Microsoft is what drove me. The impact these opportunities create can lead to work that has broad, worldwide impact."


"One thing we've talked a lot about, even in the first leadership meeting, was, what's the purpose of our leadership team? The framework we came up with is the notion that our purpose is to bring clarity, alignment and intensity."


"I went through a phase of reading lots of Urdu poetry, thanks to the great transliterated versions that have become available."


"We've had great successes, but our future is not about our past success. It's going to be about whether we will invent things that are really going to drive our future."


"Information technology is at the core of how you do your business and how your business model itself evolves."
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