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"You know, to address crowds and make promises does not require very much brains."
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"Persuasion is achieved by the speaker's personal character when the speech is so spoken as to make us think him credible. We believe good men more fully and more readily than others: this is true generally whatever the question is, and absolutely true where exact certainty is impossible and opinions are divided."

"It is this simplicity that makes the uneducated more effective than the educated when addressing popular audiences-makes them, as the poets tell us, 'charm the crowd's ears more finely.' Educated men lay down broad general principles; uneducated men argue from common knowledge and draw obvious conclusions."

"Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion. This is not a function of any other art."

"I prayed aloud, less to plead for divine favor than to intimidate the tribe with articulate speech."

"Eloquence, at its highest pitch, leaves little room for reason or reflection, but addresses itself entirely to the desires and affections, captivating the willing hearers, and subduing their understanding."
Explore more quotes by Eduard Shevardnadze

"True, other countries are helping us. Germany is determined to provide substantial help. So are the Netherlands and other states. But a day will come when we have to count on our own resources."

"But the Americans have no extra money. They have their own problems. They can provide financial assistance for two, three, four, or six months at most."

"But on second thought, after I decreed the state of emergency, I came to the conclusion that that was impossible to achieve without bloodshed because the street protesters were full of anger and nearly out of control. This is why I thought we needed to find another way out."
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